Travel Thursday: Personalization of Omnichannel Customer Service
At work, I specialize in both an industry (travel and transportation) and a “competency” (customer experience). I’m always interested in developments in each space, but I get especially jazzed when something newsworthy happens in the intersection between the two. And that’s exactly what’s happened with JetBlue’s announcement that they are teaming up with Gladly to create a new omnichannel customer service system. When you think about the different touchpoints a customer has with a brand, there are a lot of different channels. You might shop for clothes online, but return them to a physical store. (I know I’m not the …
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