Product Launch: New Balance Psyche Sports Bras
Last night, I was invited to a special event: the launch of the new “Psyche” series of sports bras at New Balance Dallas. This new collection of sports bras is based on the premise that no two women are built the same, and it’s designed to have different contours for each style and offer lots of adjustments to customize the fit. What I expected to be your run-of-the-mill product reveal turned out to be a really unique event that taught me a lot. Upon arrival, I was introduced to Audrey Kirkland, who’s actually the head designer for the Psyche sports …